A few weeks back I got asked to photograph a fashion show highlighting ethical and sustainable clothing in conjunction with Fair Trade Week. I must admit, I had never heard of an event like this, but as always, I'm up for a challenge and I was determined to showcase the event in a way my client would be over the moon and if my images could help the cause, it would be mission successful! The event was held in Plymouth so I didn't have too far to travel.
I made sure I arrived in plenty in time to assess the venue, chat with the client and models (who were willing volunteers) to find out how the event was to run and check out various locations for me to shoot. Once I was ready, the show began. Clothing was from local charity shops and ethical manufacturers from the UK and abroad. The enthusiastic audience got behind the willing models as they showcased the clothing and then confidently walked down the cat walk towards my camera.
I shot for several hours getting images of the models, venue and atmosphere before returning home to start the editing work. The finished images were delivered to the client swiftly and they were over the moon with the finished product.
A great event and worthy cause which not only raised awareness but a financial contribution to whose who need it
